Belgium, March 27th 2023
Roomblush launches its first recycled wallpaper collection, Roomblush Recycled. The Belgian wallpaper brand has been transforming children’s rooms for over 10 years and takes the next step in their ambition for sustainable wall decoration.
Since its launch in 2013, Roomblush is strongly committed to sustainability. Each roll of wallpaper is made to order in Belgium, the homebase of the brand. By only producing what customers buy, the brand avoids stockpiling and the unnecessary waste of raw materials. The standard wallpaper collection features more than 150 trendy designs for children, printed with sustainable toner on FSC-certified non-woven wallpaper. The wallpaper is PVC-free, odourless and safe for the health of young and old alike.
Roomblush takes a next step in their sustainability ambitions and launches Roomblush Recycled, a wallpaper collection made from recycled paper. More specifically, the paper fibres are obtained from high-quality recycled paper and sustainably grown cellulose pulp. These fibres and pulp create a subtle speck in the paper, similar to a recycled envelope or stationery. Durable UV gel ink ensures the quality finish of the design on the recycled paper. The first collection consists of 4 fresh wallpaper prints inspired by our fauna and flora. Dive into the magical underwater world with the Mermaids wallpaper or sleep among pandas with the Panda wallpaper.
Roomblush is part of Grandeco Wallfashion Group, for over 40 years a trusted name in the wallpaper industry. Grandeco is eager to invest in a more sustainable future by creating innovative and environmentally friendly solutions. For the Roomblush Recycled collection, Roomblush relies on the knowledge and experience of its parent company.